Domain Name

Choose a domain name which is keyword rich and describes the product you are selling exactly.

Always choose either .co.uk or .org.uk extension as these are most defiantly preferred for ranking in google.co.uk.

So a good example which covers both of the aspects above, would be winterboots.org.uk.

Title Tag

This is one of the single most important aspects of on page SEO. This needs to be totally relevant to the domain name and also be as natural as possible

So a good example of a title tag for winterboots.org.uk would be this : winter boots | girls | boys | shoes

Keep it short and to the point. Don’t be tempted to put too many keywords in here, as you will water it down and not have the same impact.

Meta Description

This is what the search engine uses to show a snippet in the results page. This should be keyword rich with your domain name keyword used at least once and also be informative and easy to be read by humans

So a good example of a meta description would be this “Winter Boots have the best range of shoes for this magical occasion. We have both boys and girls winter boots at the cheapest prices and available with free delivery”

This is very keyword rich, with lots of possibilities of other matching keywords appearing also in the search engines.

H1 Tag

This is very important and your chance to shine. Google likes correct formatting of the header tags and if you use them correctly, you can achieve some excellent results. Try to keep it as similar as possible to your domain name, but without making it to obvious.

So a good example would be “Winter Boots at the cheapest prices”

H2 Tag

Again this is important and can be used with good effect. Use a variation of your main keyword and keep it targeted

So a good example would be “Their special day is fast approaching, and you are looking for the best Winter Boots you can find – now you have found them”

H3 Tag

Just to keep in line with looking fluent with correct use of H tags, this can be utilised with just another variation of your main keyword.

So a good example would be “Choose from our extensive range of winter boots, which range from classic to modern”

Image ALT tags

Make sure you always use image ALT tags on all images included on your page. These do not only aid those who are partially sited, but it also follows further compliance with search engines and makes your site nice and clean. They also can bring you extra traffic from google images etc if done correctly.

Unique content

ALWAYS use unique content. Never copy someone else’s content as A. it is stealing and B. search engines hate duplicate content. Keep your content as keyword rich as possible but only mention your main keyword 4-6% in the entire content on the page. So for every 100 words, you can mention your keyword 4-6 times. Only bold the keywords approx 2-4 % on the page also – don’t over do it